This isn’t our first rodeo. The Deep Blue team’s combined political campaign history spans decades. We have run (and won) more races than we can count. Our depth of experience runs the full gamut including city court, county court, county executives, county legislatures, mayors, district attorneys, comptrollers, supreme court, state legislatures, congressional, gubernatorial and presidential. If it involves running, we’ll lace up our shoes right alongside you.
Kevin Hines
Kevin has managed media strategy and execution for over 100 federal, state and local elections. Leveraging data, he's created comprehensive strategies for traditional media with the complementary targeting capabilities of digital, mobile and social media. He specializes in identifying target audiences that will shape campaigns and electoral outcomes and creating plans with the most efficient media mix to capture and engage each audience. In addition to persuasion and GOTV, Kevin organizes paid media programs for fundraising, polling, message testing and interaction with new voters through hyper-targeted campaigns.
Christine Testa
Christine has a decade of agency experience, as well as experience in marketing and higher education. She is well versed in juggling priorities and making sure that everything is out the door on time and on budget. In addition to sharing a last name with Anthony, they also share three children and a large extended family.
Evan Vershay
Evan is a lifelong resident of Canandaigua, NY and holds a marketing degree from Rochester Institute of Technology and various Google marketing certifications. He focuses on the power of targeting and campaign analysis to give our clients the best value for their money. He is dedicated to providing the best care and service to his clients and works hard to make sure they are satisfied. In his free time, Evan enjoys hiking and backpacking and spending time with his family and close friends.
Anthony Testa
Over the past 28 years, Anthony has firmly established himself as one of the best political strategists and media buyers in the business. Steeped in politics, economics and finance, Anthony brings incredible organizational and creative skills to campaign messaging, media research & planning, estimating, rate analysis and all the other stuff that makes the campaign media unfold smoothly.
Anthony keeps a dogged eye on campaign resources and budgets and is respected for his diligence and integrity. He is also the inventor of the “Common Sense-O-Meter,” which comes in handy when clients have questions about the media buy and want answers (in plain English). More technically, Anthony is also the creator of the Media Power Index™ and the Voter Affiliation Curve™ used in all forms of media analysis, targeting and budgeting.
Anthony holds an MBA from Rochester Institute of Technology where he is a frequent lecturer in the areas of finance, economics and entrepreneurship, holds a degree in economics and psychology from University of Rochester and currently serves as an advisor to a variety of small companies and startups. In addition to politics, Anthony has worked as a consultant to some of the world's leading companies, including Deloitte & Touche, Epsilon, General Motors, Ralston Purina, MGM Mirage, Reebok International and the American Bar Association.
Raised on Long Island, he’s an avid hiker, cyclist, chess and backgammon player, music lover and raconteur.
Paul Novak
Paul brings 35 years of political media experience as senior advisor specializing in creative writing and campaign planning. His past portfolio includes nine Pollie awards for Democratic candidates at the state, municipal and federal levels. A native of New York's Hudson Valley, Paul worked his first political campaign in Flatbush, Brooklyn in 1981, and variously worked for the NYS Assembly, for Governor Mario Cuomo, then in 1988 moved on to the campaign advertising world and never looked back. He currently lives in Greenville, SC and is an avid guitarist and zydeco dancer.
Mark Streb
Working in the political realm since 1988, Mark has established himself as a successful and seasoned political operative spanning four decades. From being an Executive Director of the NYS Democratic Senate Campaign Committee, to a Campaign Manager for the NYS Democratic Assembly Campaign Committee, to the City of Troy Democratic Committee Chair to an independent campaign consultant, Mark has the experience and winning track record that will benefit your campaign.
Mark has successfully managed campaigns for NYS Supreme Court races, NYS Senate and Assembly, and local municipal races such as County Executive, District Attorney and Mayoral efforts. His unique and specialized skill set will help bring your campaign across the finish line.
Mark’s deep political knowledge is enhanced by his governmental service, having worked for the NYS Governor, NYS Senate, NYS Assembly, the City of Troy and as a political organizer for the Public Employees Federation union. Mark understands the challenges that elected officials and political newcomers face when running for re-election or running for the very first time. His experience at the junction of politics and government makes him an invaluable source of strategic advice. Combined with his calm and collaborative personal style, Mark has earned a solid reputation for helping candidates achieve success at the ballot box.